Your Expert Guide To Food Packaging
Food packaging has always been an important part of the food and beverages industry. In fact, an effective packaging and safe transportation of food is absolutely essential for the food lifespan and texture integrity. Could you imagine a world without canned goods or cartons to make your morning coffee and breakfast cereal possible?
However, food packaging does a lot more than protect its contents from the range of physical, chemical and environmental factors that can contaminate it. It also plays an important role in influencing consumer decision making.
Why Is Food Packaging Important?
Whether it's disposable food packaging, coffee cups, takeaway containers, carry bags or home delivery boxes - how people carry and transport food is a huge part of modern life.
As we mentioned before, food packaging preserves food quality while also attracting customers. While the primary function of packaging is simply to contain a certain amount of food, it also has a host of other important benefits.
Modern food packaging does a lot more than just hold food. Food and beverage companies invest a lot of time, effort and money into developing packaging that can protect their product from chemical reactions, light, dust and other contaminants.
Poor selections can affect the quality and taste of a product. It can also drastically reduce its shelf life, so the right packaging plays an important role in the storage and distribution of food products.
Food packaging also allows for the safe and efficient transportation of food and beverage products, often across vast distances. Advances in packaging technology have resulted in more lightweight and durable packaging materials, which has greatly improved the ability of companies to cheaply and effectively transport their products to different markets.
- Consumer Purchasing Decisions
The style, colour and design of food packaging plays a huge role in influencing decisions. When faced with multiple choices in a supermarket setting, many consumers base their purchasing decisions entirely on the product packaging they see in front of them.
There is a huge amount of psychology involved in the way that the brain reacts to different colours and images, so companies invest vast amounts of resources into developing packaging that will be as appealing as possible.
For example, white packaging conveys an impression of simplicity and purity, so it is often used for dairy and beauty products.
Consumers often make these decisions on a subconscious level, so getting your product packaging design right is absolutely vital.
- Brand Awareness
In addition to influencing purchase decisions on a subconscious level, the way you package your food is also a great marketing tool that can also help to increase brand awareness.
By packaging your products in a way that really stands out - including the shape and labelling - you can help to make customers remember your brand and thus be much more likely to purchase your products again in the future.
How To Choose The Right Food Packaging
With such a wide range of options available today, it can sometimes be difficult to know how to make the right choice for your specific product/products.
The three key factors you need to consider are:
- How it keeps your specific food product safe.
- How it is able to prolong shelf life and facilitate transportation.
- How it catches the customers eye and stands out from your competition.
The variables you’ll need to factor into this decision include:
- Material - glass, aluminium, tinplate, tin-free steel, paper, cardboard, or polyesters and plastics.
- The nature of the goods being packaged.
- Environmental conditions
- Ease of use
- Costs related to production and distribution.
Food Packaging Trends
As with all forms of marketing, product keeping up with current trends is highly important in the world of product packaging. This is because your packaging needs to be in line with consumer expectations if you want to remain competitive.
Current trends in food packaging include:
- Bold colours: eye-catching and appealing, more brands are adopting bold colours for their products.
- Minimal designs: cluttered designs and large typefaces are on the way out in favour of simplicity.
- Added functionality: more brands are being clever when it comes to their packaging. For example, Dunkin Donuts in the US has recently designed a coffee cup top that can carry sugar, milk and additional coffee.
- Not-so-fine print: previously banished to the small print, more brands, especially those that focus on health food and wholefoods, are listing their ingredients and nutritional value in larger fonts.
Food Packaging With PowerPak
We can supply you with a range of different food packaging items for the transportation and sale of a range of different food and beverage products.
We have cucumber wrap, fruit bags, polyfoam fruit netting socks and HD zip lok bags for use on a range of fresh fruit and vegetables. For those looking to package and transport less perishable goods like wine, spirits and other packaged food products, we have a range of protective packaging options and custom tape and custom cartons.
Want to find out more? Just contact us today.