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Failing to use the right protective packaging can have a disastrous effect on your business and its reputation. Not only does protective packaging protect goods during the shipping process, but it also makes a good impression on customers who are much more likely to do business with you again in the future if the packages you send them arrive secure and intact. This blog takes a closer look at the importance of using the right protective packaging.
The shipping process can be quite turbulent, especially if there are huge distances involved. Goods can become damaged during transit if they aren’t packaged correctly, which is often due to excess space and too little padding. Choosing the right protective packaging ensures that the items you distribute will arrive at their location safe and sound. Many options are available to choose from, including bubble wrap, cartons, corrugated cardboard rolls, void fill, polyfoam, wrapping paper, pallet pads, paper bags, edge and corner protectors, furniture blankets, netting and more. These and other protective packaging products can give you peace of mind that all shipped goods will be sufficiently protected and completely secure each step of the way.
Customers whose goods arrive damaged can understandably be upset and disappointed to the point of making some noise. They might be motivated to go online and write a negative review or even tell their friends and family about the negative experience they’ve had. This can cause significant damage to your reputation and bottom line as a business, as people usually take a lot more notice of negative reviews than positive ones. Not only does using the right packaging make a good impression on recipients, but it will also protect and preserve your reputation as a company.
Customers who receive their goods in the right packaging are always more satisfied, creating feelings of goodwill towards your business. A positive experience increases your reputation, as your customers recognise that you make every effort to ensure their goods are intact and shipped properly. This also encourages them to do more business with you in the future, translating into higher profit margins. The success of your business is dependent on cultivating customer loyalty to your brand, and the right packaging can go a long way to solidifying that for many years to come.
Using the wrong packaging isn’t just costly to your reputation, but also to your bottom line. The law allows customers to submit requests for refunds and replacements when their items arrive damaged. This can be costly, especially if it’s happening on a regular basis. Not only do you need to reimburse the customer, but you also lose what was a perfectly good product, which is a big waste. You may also have to send out another product and cover the return shipping costs if your policy stipulates. The right packaging avoids all of these hassles and headaches, saving you time and money in the long run.
If you’re looking for the right protective packaging for your items, you won’t be disappointed by what PowerPak Packaging has to offer. Take a look at what we have in stock or get in touch with us today and we’ll happily provide advice on what’s best for your individual needs.